Lutz Huelle is a Paris-based brand known for its innovative approach to design, blending classic elements with modern experimentation. Founded by Lutz Huelle and David Ballu, the brand challenges traditional fashion norms through "decontextualization" – reimagining structure, volume, and identity. With experience at Martin Margiela, Lutz seamlessly merges casual and formal, feminine and masculine, sportswear and evening wear.

Sustainability is central to Lutz Huelle’s vision, with a strong focus on reusing and repurposing garments. The brand is renowned for its innovative denim work, transforming vintage jeans into jackets, dresses, and skirts. Using advanced sewing techniques and high-quality materials, Lutz Huelle creates stylish and durable upcycled pieces that give fabrics a second life. Beyond upcycling, the brand prioritizes eco-conscious production, working with natural fibers and organic wool. 

Lutz Huelle embraces ethical and local production, collaborating with European partners in Hungary and Italy to ensure fair pricing and craftsmanship. Most pieces are made in Paris, reinforcing authenticity and close artisan collaboration. By merging sustainability, innovation, and contemporary design, Lutz Huelle continues to shape the future of responsible fashion.