We are thrilled to announce that Lutz Huelle is AZ Factory’s New Amigo. We are extremely proud that we have been working together with such a talented designer for the past few years.
Lutz Huelle said:
“I think we are all looking for something that’s simple and is touching and emotional without trying so hard, muses Huelle. His hybrids, like Elbaz’s exposed zippers and seams, speak to the joy of making and improvising, and in so doing seem to acknowledge that life, and creation, can be glorious in their messiness. “In the end, it’s just about the clothes, and I think that was always also Alber’s way of seeing things,” the designer notes. Of course these clothes play out in the theater of life as well as the theatre de la mode. Huelle’s focus on clothes is based on a belief in his chosen field. The “incredible thing about fashion,” he enthuses, is “it’s so multifaceted and so complicated and so extreme in many ways because it’s literally about everything. It’s about our lives.”
ABOUT AZ FACTORY
We are on a journey to design beautiful, purposeful, solutions-driven fashion that works for everyone. We are life, not just lifestyle, a place to experiment and try new things, our way. - Alber Elbaz
AZ FACTORY'S MISSION
We believe in smart fashion that cares. We design beautiful, practical, and solutions-driven fashion that works for everyone.
Our products are here to solve problems and create joy.
AZ FACTORY'S PRACTICES
Anchored in the highest disciplines of style and savoir-faire, we make pieces that seamlessly blend traditional craftsmanship with forward-looking applications and technology.
We collaborate closely with our suppliers and manufacturers in the pursuit of true innovation, taking the time we need to get it right.
Lutz Huelle is a Paris-based brand known for its innovative approach to design, blending classic elements with modern experimentation. Founded by Lutz Huelle and David Ballu, the brand challenges traditional fashion norms through "decontextualization" – reimagining structure, volume, and identity. With experience at Martin Margiela, Lutz seamlessly merges casual and formal, feminine and masculine, sportswear and evening wear.
Sustainability is central to Lutz Huelle’s vision, with a strong focus on reusing and repurposing garments. The brand is renowned for its innovative denim work, transforming vintage jeans into jackets, dresses, and skirts. Using advanced sewing techniques and high-quality materials, Lutz Huelle creates stylish and durable upcycled pieces that give fabrics a second life. Beyond upcycling, the brand prioritizes eco-conscious production, working with natural fibers and organic wool.
Lutz Huelle embraces ethical and local production, collaborating with European partners in Hungary and Italy to ensure fair pricing and craftsmanship. Most pieces are made in Paris, reinforcing authenticity and close artisan collaboration. By merging sustainability, innovation, and contemporary design, Lutz Huelle continues to shape the future of responsible fashion.
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