30 Years of Diemme

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To celebrate Diemme's 30-year anniversary we have, in collaboration with our Danish friends at Moon International, made
Veröffentlicht am
December 11, 2022
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www.melagence.com/news/30-years-of-diemme

For three decades the founders of Diemme footwear, Dennis and Maico Signor, have crafted amazing shoes out of the Calzaturificio Diemme workshop. Since the humble beginning in 1992 they have built brick by brick, always with a sense of pride for the product of high quality, the Made in Italy.

The first 20 years of Calzaturificio Diemme were dedicated to private label production. From the finest luxury houses to army contracts, the brothers went the extra mile. The past 10 years have seen the rise of Diemme as a brand. In partnership with the Norwegian showroom Blender Agency and the Swedish distribution MNO, Diemme has gone from a niche brand in the Japanese market, to a global recognized fashion brand. However, Diemme has never left its outdoor roots, and with the help of numerous interesting collaborations in the past decade, Diemme has positioned itself as a go to hiking and winter boot brand.

To celebrate Diemme's 30-year anniversary we have, in collaboration with our Danish friends at Moon International, made a book to honor Diemme's history and identity. The book is divided into three volumes, capturing Diemme's story with a narrative that reflects our Italian-Norwegian essence, told through photography Asolo, Italy to Oslo, Norway. The last part, the Archivio, is a collection that features our campaigns throughout the years. Together, the three books form a union of the past, the present and the future. We are proud to present Diemme.30.YRS.

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Diemme is a high-end brand with a collection that ranges from sneakers to mountaineering boots readapted for city use. The ambition is to produce the highest quality artisan goods with an exceptional level of comfort, with progressive designs as well as sharply executed takes on classic styles. All Diemme shoes are made in Italy at the Calzaturificio Diemme factory in Onè di Fonte, Veneto. The small town in Northeastern Italy is regarded as one of the most important areas for production and research of performance footwear. Diemme draws on the region’s rich heritage in order to create a modern product built on a foundation of performance-driven production methods. Every production step is performed locally in Veneto.Founded and managed by brothers Dennis and Maico Signor, Diemme has 25 years of experience within the outdoor and performance segments, as well as producing for brands such as Maison Martin Margiela, Chanel, Bottega Veneta, and cult Japanese brands like Nonnative and Victim.All parties, from design to development to production, are committed to making a product of the highest quality. As a vertically integrated private company centralized under one roof, Diemme is in a unique position to work with the world’s most high-end leathers and materials.Every Diemme pair is handcrafted by expert workers at every step of the process. The Italian footwear industry is comprised mainly of small family-owned companies. The combination of this network of small-scale supporting industries and highly skilled workers is what makes it possible to produce limited production runs of high-quality artisan products.Sustainability and provenance are key aspects of the Diemme mentality. Buy less, and buy better. Higher material quality, better production, and construction quality, made by workers that are rewarded for their skills.

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