Valentine Witmeur Lab is a Belgian knitwear brand, launched in 2016, and offering a range of sweaters and accessories based on precious Italian yarns. The collections comprise simple-cut sweaters, boasting a unique, distinctive and personal style, centered on the design, the colors, the identity and most of all, product quality. Besides representing the brand’s DNA and image, Valentine also wanted the collection to be comfortable, chic and cool.
After studying communication for three years in Brussels, and obtaining a Master in Fashion and Luxury Brand Management at the Istituto Marangoni in Milan, Valentine returned to Belgium to work for an internationally acclaimed fashion group, known widely for its brand positioning and luxury approach.
Later in 2015, with her head full of creative ideas, her passion for entrepreneurship led her to launch her eponymous knitwear label in 2016. Over the years, the first 6-sweater collection in 2016 became a brand presenting two full-line collections a year, at Paris fashion week. To satisfy not only e-consumers but also seasoned store lovers, the label now ships worldwide and is stocked in over 8 countries, in national and international stores boasting the best name and image.