Astrology has gained significant importance and influence in the fashion industry in recent years. More and more fashion brands are recognizing the power of it and incorporating it into various aspects of their operations. From internal team dynamics to choosing fashion show dates and even design choices, astrology has become a valuable tool for fashion brands. To dive deeper into this fascinating topic, we had the pleasure of interviewing Lori Haberkorn, an expert in astrology and its application in the fashion world. Lori, with her extensive knowledge and experience, sheds light on how astrology can make an impact on the fashion industry.
Can you tell us about a personal breakthrough moment(s) that had a significant impact on your life?
For me, it was when I started to read my own birth chart and understood myself on a deeper level. It was about six years ago. Through astrology, I discovered my purpose and why I am the way I am. It allowed me to embrace my spirituality and share it with the world, which is now my mission. Self-reflection and tarot card readings also play a role in my daily breakthroughs, helping me understand myself better each day.
You‘ve also written a book. Can you tell us a bit about it?
I‘ve written a book called „Die goldene Magie der Mondin – Wie du mit ihrer Kraft all deine Ziele erreichst/True Magic: Achieve All of Your Goals.“ In it, I explore the power of manifestation and working with our mindset. I believe that we can achieve so much more when we align our thoughts and actions with our goals. The book guides readers on how to harness this magic within themselves and create the life they desire.
That sounds fascinating. How did your upbringing influence your connection to spirituality and mysticism?
I was fortunate to be raised in a spiritual environment. My mother introduced me to full moon rituals even before I was born, and I grew up with a strong connection to the moon and tarot cards, that are older than me. It felt normal and natural to me. However, during my teenage years, I temporarily lost touch with that connection. It was during my studies in fashion design that I realized something was missing, and that‘s when I rediscovered my spirituality and delved back into astrology, tarot, and other mystical practices.
Now, shifting to the fashion industry, can you share with us how the star constellations during the COVID -19 pandemic affected the fashion industry and its challenges?
The star constellations during the pandemic brought forth a unique set of challenges for the fashion industry too. As we faced difficult times, it was a period of intense transformation and introspection. The constel lation that emerged three years ago, often referred to as the „New Age of Aquarius,“ symbolized a shift towards innovation, community, and a collective approach to shaping the future. However, the pandemic caused a lot of uncertainty. Businesses struggled, and traditional systems were questioned. It was a time of profound introspection and reevaluation for individuals and brands alike. Yet, amidst the challenges, we saw remarkable resilience and creativity, with businesses adapting and finding new opportunities. It was a period that highlighted the importance of community, and we saw connections and collaborations being forged to navigate the uncertainities together. The impact of these star constellations and the pandemic on the fashion industry cannot be understated, as they prompted a reassessment of values, a reimagining of the notion of luxury, and a focus on individuality and authenticity.
What do you see for the future of fashion?
When we look into the future of fashion, the star constellations and their influence suggest a significant emphasis on values. We are at a very special moment, Jupiter being now in Taurus because Jupiter is about success and Taurus is connected to nature. We are entering an era where contrasts will thrive, with minimal luxury taking center stage. Quality and conscious creation will be paramount, with a focus on sustainable and ethical practices. This shift aligns with the growing awareness and demand for environmentally friendly and socially responsible fashion. Creativity will also be given more freedom to be expressed. The star constellations indicate a time of innovation and exploration, where designers and brands will push boundaries and challenge conventional norms. This creative freedom will lead to unique and diverse fashion expressions that cater to individuality and self-expression. Moreover, brands will place a greater emphasis on their values and the messages they convey. Authenticity and transparency will be key as consumers seek brands that align with their personal beliefs and ideals. Fashion will become a medium for storytelling, and consumers will gravitate towards brands that resonate with their values and contribute positively to society.
The concept of luxury itself will undergo a transformation. It will no longer be solely defined by material aspects but will encompass the value behind the brand and the experience it offers. Luxury will be redefined as a combination of craftsmanship, storytelling, and a deeper connection to the consumer. Personalization and unique experiences will be sought after, as consumers look for meaningful connections with the brands they choose to engage with. Overall, the future of fashion holds immense potential for the industry to evolve and align with the changing values and aspirations of consumers. It will be a time of conscious creation, creative expression, and reimagining the meaning of luxury in a more sustainable and inclusive manner.
If a retailer approached you for guidance in their buying process for the upcoming season, how would you approach assisting them?
When working with a retailer, I believe it‘s crucial to understand their individuality and the values they want to convey through their business. By discovering astrology and their birth charts, I can help them align their energy and qualities with their business goals. Additionally, we can explore the main astrological themes for the upcoming season, combining them with the retailer‘s specific needs, such as color palettes, materials, and cuts, to create a curated buying process that resonates with their target audience.
Can you also tell us a little bit about the colors and styles that you think will be dominants during the SS24 season?
For the SS24 season, dominant colors will include shiny, popping hues that make a powerful statement. It‘s not about being loud, but rather choosing colors and cuts that make you feel confident and empowered. It‘s all about embracing your power and showcasing your individuality with confidence.
Finally, what advice would you give to individuals and businesses for the future?
Right now we are in the year of Mars and it is a time where transformation must happen, or it may never happen at all. My advice would be threefold.
Firstly, focus on your individuality and understand that you truly need to live authentically. Secondly, be conscious of your true values and find ways to integrate them genuinely into your personal and professional life. And lastly, embrace the power of community and collaboration. Connect with others, as long-term success will come from working together and building a supportive network that shares similar values and aspirations.
